Alaïa Winter/Spring 2023 Campaign

Alaïa Winter/Spring 2023 Campaign

March 21, 2023
by
ADVERTISING

Pieter Mulier, the creative director of Alaïa, pays homage to the iconic Parisian fashion house’s history through family ties in their Winter/Spring 2023 campaign. For this campaign, Mulier chose Kaia Gerber, known for her rising star power in the industry and as the daughter of supermodel Cindy Crawford, who was a close friend of Azzedine Alaïa.

ADVERTISING
Alaïa Winter/Spring 2023 Campaign

Gerber, who has been a runway regular since the age of sixteen, has made her own name in the fashion industry, following in her mother’s footsteps. Recently, she has ventured into the big screen with a role in the movie ‘’Babylon’’, released in theaters at the end of 2022. Mulier says: “Kaia fascinates me because she never stops evolving. She embodies beauty but also intelligence, movement, and empowerment“.

Alaïa Winter/Spring 2023 Campaign

Shot by photographer Tyrone Lebon at the Los Angeles studio of artist Sterling Ruby, a close friend of Mulier, the campaign was created with a small team of six. The photos feature Gerber posed around the studio in a series of fabulous, gimmick-free shots. The collection’s color palette is no-nonsense, with black, white, and a firetruck red, and the silhouettes are crafted as an ode to the natural body. Gerber embodies the ultimate Alaïa woman, a starlet with a bubbling confidence and glamor that exudes strength.

ADVERTISING
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign
Alaïa Winter/Spring 2023 Campaign