Following the introduction of the brand refresh last season, BOSS continues with its Fall/Winter 2022 campaign, including standout stars.
The campaign spotlights the brand’s new mission of inspiring and empowering people to be their own leaders and role models; igniting conversations of being your own boss.
Next-generation TikTok creator Khaby Lame stars in the campaign, alongside Italian tennis player Matteo Berrettini, German runner Alica Schmidt and British boxer Anthony Joshua. These global brand ambassadors, introduced in the brand refresh campaign last January, each have strategic partnerships and co-designed capsule collections with BOSS. For the first time in BOSS campaign history, legendary British supermodel Naomi Campbell joins the cast. American top model Kendall Jenner, world-famous American rapper Future, and South Korean actor Lee Min-Ho round out the luminary talents in the campaign, where they talk in their own words about what makes a BOSS.
The campaign showcases three rooms in the brand’s theme colours – black, white, and camel – to reveal the ambassadors. Within each room, we see the cast in their unique worlds, narrating their inspiring stories. The rooms serve as a reminder that when one door closes, another one opens.
The BOSS Fall/Winter 2022 collection’s neutral hues and versatile pieces deliver contemporary simplicity with an edge. From knitted sweaters to chic blazers and easy-to-wear chino pants, the collection showcases everyday pieces that are simply stunning.
