BOSS revealed an uplifting, colorful and relaxed Spring/Summer 2021 collection with an outdoor show at the Palazzo del Senato in Milan – the first-ever BOSS Womenswear show was held here exactly 20 years ago.
Staged before a limited number of guests, the runway show was livestreamed across Chinese digital platforms WeChat, T-Mall and Tencent.
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Ingo Wilts, chief brand officer at Hugo Boss, said he started developing the collection ‘’on the dressy side’’, in keeping with the brand’s heritage, but veered toward a more casual offering. ‘’This collection is more casual than ever for BOSS’’, he said.
The BOSS Spring/Summer 2021 collection focused on craft, color, and artistry. The work of London-based artist William Farr, which unites flowers with found objects, inspired embroidered and printed pieces, while floral motifs and metal eyelet details were seen throughout the collection.
The show continued a decisive move towards casualization, revealing a sportier, younger vision of the BOSS man and woman. Men’s hoodies, sneakers, drawstring pants, and bomber jackets all found a place on the runway. Looks for her featured ruching, eyelets, and utilitarian details. BOSS dedication to craft was evident, with many materials sourced in southern Germany, while embroidery and laser-cutting drew the eye to the detail of the pieces. Simple shorts, wide-leg pants, and super-soft knits lend the collection a more easygoing feel than ever before. A refreshing palette of blues, vivid emerald and soft rose enhanced this new attitude, along with shades of sand, cream, and forest green.
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