Calvin Klein unveils new BTS' Jungkook campaign

Calvin Klein unveils new BTS’ Jungkook campaign

April 20, 2023
by
ADVERTISING

After the Calvin Klein Spring/Summer 2023 campaign starring Michael B. Jordan and Aaron Taylor-Johnson, the American underwear brand declared BTS’ Jungkook as their newest global ambassador.

ADVERTISING
Calvin Klein unveils new BTS' Jungkook campaign

As the first images of Jungkook’s campaign were released, fans around the globe expressed their delight at seeing their favorite idol representing the renowned brand. The brand has now unveiled further campaign visuals captured by Park Jong Ha. In the initial set of photos, Jungkook displayed Calvin Klein’s ’90s Straight Denim and Body Jeans, a Relaxed Fit Denim Shirt, an Oversized Denim Jacket and a Relaxed Fit Standard Logo Crewneck Tee.

Calvin Klein unveils new BTS' Jungkook campaign

Jungkook’s second campaign highlights the significance of the brand’s iconic tees. In these images, Jungkook effortlessly channels the essence of the brand, wearing the Monologo Tee and the Archive Logo Tee in both black and white variations. Each look is flawlessly completed with a pair of denim pants, reinforcing the timeless appeal of Calvin Klein‘s designs.

ADVERTISING

The announcement of Jungkook’s ambassadorship comes amidst the recent news of BTS members embarking on individual projects and collaborations in the fashion world, as they prepare for their mandatory military service in South Korea.

Calvin Klein unveils new BTS' Jungkook campaign
Calvin Klein unveils new BTS' Jungkook campaign
Calvin Klein unveils new BTS' Jungkook campaign
Calvin Klein unveils new BTS' Jungkook campaign
Calvin Klein unveils new BTS' Jungkook campaign
Calvin Klein unveils new BTS' Jungkook campaign