Calvin Klein‘s “This Is Love” campaign for Pride 2024 radiates with the vibrant energy and unwavering spirit of the LGBTQIA+ community. Directed and photographed by Gordon von Steiner, the campaign features actress and model Cara Delevingne and actor and singer Jeremy Pope, who embody the essence of living, expressing and celebrating Pride in the brand’s latest collection.
The campaign stills capture Cara and Jeremy embracing the joyful and confident energy of Pride, as embodied in Calvin Klein’s 2024 Pride collection. The accompanying video features the duo lip-syncing to Crystal Waters’ iconic anthem “100% Pure Love” alongside a diverse cast of models and dancers including Stella Maxwell, Greta Hofer, Tinglei Liu, Monet Lauren, Charlie Knepper, Vinson Fraley, Janick Heilijgers, Diego Pasillas and Mauro van de Kerkhof. Together they channel the euphoric spirit of Pride and the strength of the LGBTQIA+ community through expressive dance and unfiltered displays of confidence.
The 2024 Pride collection seamlessly infuses classic Calvin Klein underwear and apparel silhouettes with the vibrant energy of Pride. New Intense Power underwear styles feature a bold, limited-edition logo waistband in a vibrant rainbow gradient for a colorful styling statement. The brand’s signature Cotton Stretch and Modern Cotton underwear styles are refreshed in a spectrum of bold colorways, while the Monogram Logo t-shirt and tank feature Calvin Klein’s signature monogram in a vibrant seasonal gradient print.
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As part of this year’s collection, Calvin Klein has designed two limited-edition t-shirts in collaboration with its NGO partners, Transgender Law Center and ILGA World, demonstrating the brand’s commitment to supporting organizations focused on LGBTQIA+ equality and safety on a global, national and local level. To date in 2024, Calvin Klein has committed over $240,000 USD to these organizations, providing not only financial support, but also resources and insights that empower its teams to be better advocates and allies.
Collaborating with Cara Delevingne, Jeremy Pope and a talented cast of models and dancers, Calvin Klein captures the essence of Pride and the indomitable spirit of the LGBTQIA+ community, reminding us that love knows no boundaries.
Read more: Calvin Klein unveils its Monochromatic magic for Summer 2024
