Calvin Klein’s Spring/Summer 2023 campaign is a true celebration of individuality and star power. With a lineup of international talents, including Michael B. Jordan, Aaron Taylor-Johnson, FKA Twigs, Blackpink’s Jennie and Kendall Jenner, this campaign showcases the confidence and sensuality of the world’s most dynamic individuals.
Renowned photographers Mert Alas & Marcus Piggott shot the campaign, which continues the “Calvins or nothing” concept, highlighting the unique character of each individual. Jennie epitomizes minimalism, while Kendall Jenner exudes unapologetic sensuality. FKA Twigs brings an artistic touch, performing an exclusive track in the visuals, and Aaron Taylor-Johnson radiates magnetic energy. However, it’s Michael B. Jordan who truly embodies confidence, demonstrating the drive and passion that sets him apart in his craft.
Dressed in the latest styles from Calvin Klein, including underwear and jeans, the cast introduces a wide range of new offerings for the season. Michael B. Jordan and FKA Twigs are seen sporting the new Athletic and Modern Cotton Performance fits, while Jennie showcases the new Modern Cotton bralettes and sensual lace options such as the Sheer Marquisette and Geo Lace triangle bra. Aaron, Kendall, and Jennie model the refreshed iconic denim styles with new washes and 90s-inspired silhouettes, and Kendall debuts the new sculpted denim bra and ultra-high cropped wide leg jeans.
This campaign is a testament to the power of embracing one’s true self and the impact that confidence and individuality can have. With a diverse cast and a wide range of offerings, Calvin Klein’s “Calvins or nothing” campaign celebrates the unique character of each individual, demonstrating the confidence and sensuality that make them truly unforgettable.