Celebrating a century of iconic design, Cartier heralds the 100th anniversary of the Cartier Trinity collection with a campaign that captures the hearts of all generations. The unveiling of this milestone is led by an all-star cast, chosen to embody the timeless message of “all forms of love – friendship, family, fidelity” that Trinity represents, as Arnaud Carrez, Senior Vice President and Chief Marketing Officer of Cartier International, explains on the occasion of the anniversary.
Created by Louis Cartier in 1924, the three-ring design of the Trinity collection has stood the test of time, appealing to a wide audience with its elegance and simplicity. Cartier’s commitment to creating objects of beauty without a specific wearer in mind underscores the universal appeal and enduring success of the collection. The choice of ambassadors for the centenary campaign – Blackpink‘s Jisoo, American actress Yara Shahidi, Irish actor Paul Mescal, rapper and member of the South Korean band GOT7 Jackson Wang and musical artist Labrinth, who also signed the soundtrack for the campaign film – reflects the diversity and dynamism that Trinity embodies. Each brings a unique character and youthful energy that is in keeping with the collection’s century-long legacy.
Jisoo said she is honored to be a part of such a grand journey, as “the meaning of Trinity – love, friendship, fidelity – strongly attaches to what I value the most in life.”
The collaborative spirit of the campaign, shared by Labrinth, fosters connections and memories, reflecting the collection’s ethos of unity and diversity.
Mescal finds the campaign‘s focus on originality and connection a true reflection of the jeweler’s “founding creativity.”
Shahidi and Wang both appreciate the collection’s ability to celebrate individuality while forging a universal bond among its admirers.
Pierre Rainero, Cartier’s image, style and heritage director, notes Cartier Trinity’s groundbreaking modernity in its appeal to both men and women. “It shows how we work for the sake of a beautiful object but also how the idea that beauty has no gender came very early in our history,” he said.
After its print debut on March 15th, the campaign will begin appearing on billboards on April 1st. Digital will follow on April 3rd with the unveiling of the full campaign film. Carrez describes the feel of the campaign as approachable, with real interactions that convey the right level of emotion and authenticity.