Each year, Chanel’s Métiers d’Art show honors the craft of the house’s talented artisans. For its Métiers d’Art collection 2021/2022 show presented at le19M, the French luxury house’s new center, designed by architect Rudy Ricciotti, for specialty workshops on the outskirts of Paris, Chanel paid tribute to the eight houses from shoemakers to jewelry experts (Desrues, Lesage, Montex, Lemarié, Lognon, Goosens, Maison Michel et Massaro) who are hosted at le19M and work to create exceptionally crafted pieces for the house each season.
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“It’s a vast, very open space, with a façade adorned with threads of white concrete, a garden, beautiful walkways, and a large gallery where exhibitions will also be held”, explained Virginie Viard, Chanel’s creative director.
In addition to the classic runway show, Chanel chose to tap a number of creative partners this season to create a larger conversation on creativity and artistry. Thus, the French house tapped Remembers Studio to create eight animated videos celebrating different maisons d’art housed within the le19M space and also asked eight writers to share their thoughts on the new building and its residents.
“The invitation box includes a collection of texts by the rappers Claude MC Solaar and Abd Al Malik, and writers such as Sarah Chiche, Anne Berest, and Nina Bouraoui, recounting their vision of the Maisons d’art residing at le19M. There’s also a series of postcards taken from the animated films created by REMEMBERS. I wanted each model, drawn by a different illustrator, to represent one of the Maisons d’art and evolve in a little story inspired by a Chanel icon. I wanted to illustrate each House as best as possible, but with a twist”, explained Viard.
According to the show notes, the collection itself took inspiration from the architectural details of the new building, with an emphasis on embroidery and structure. Viard presented her collection as a “very metropolitan yet sophisticated” collection, which saw tweed jackets paired with sweatshirts and Bermuda shorts created in traditional knitted wool, while the final bridal look was a sequin trouser co-ord.
“Many of the embroideries are inspired by the structure of the building itself, such as those by Montex, which are very graphic and in silver sequins”, she explained.
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