Glenn Martens, appointed creative director of Diesel last year, presented his first physical show for the Italian brand at Milan Fashion Week.
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In an industrial space with a red carpet, models paraded down, weaving their way between gigantic inflatable characters, both male and female, lying on a red carpet in seductive poses and dressing in denim, t-shirts and tank tops with the Diesel logo.
As for the clothes, Martens did what he does best: he merged utility with the avant-garde, roughness with the refined, shining a light on the irreverent and frisky energy of Diesel.
The extensive Fall/Winter 2022 lineup was consistent with the signature elements Martens has so far focused on: denim in all of its forms, trompe l’oeil plays, the energy of asymmetry, heightened textures, contrasting materials, a mix of military and sportswear influences, as well as a pop accents evoking MTV’s glory days.
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