Diesel will yet again throw open its doors to the public for its show. This leap towards inclusivity was first observed during the Spring/Summer 2023 presentation, an event that saw thousands of attendees – an eclectic mix of hardcore fashionistas, curious onlookers, and regular folk alike – basking in the limelight of Diesel’s creative prowess.
The upcoming Diesel Spring/Summer 2024 show, slated for the evening of September 20th, is poised to repeat this successful format. This time, however, the brand will stage the coed show at 9 p.m. CET at the Scalo Farini location.
This move is more than just a gimmick. It reflects Diesel‘s inclusivity ethos, embraced wholeheartedly by its creative director, Glenn Martens. Since his arrival in 2020, Martens has breathed new life into Diesel, repositioning it with a burst of dynamism that has reignited public interest. He has revived the brand’s straightforward, fun attitude, rejuvenated its commitment to creative experimentation, and reintroduced an unwavering focus on denim, utility, and the vibrancy of MTV-era pop aesthetics.
The show will be open to anyone quick enough to secure tickets via an online registration process, beginning on September 6th at diesel.com. For those unable to attend in person, Diesel will be livestreaming the event across its digital channels. The brand’s transparency reflects its commitment to engage with a large, diverse audience, allowing anyone, anywhere to immerse themselves in Diesel’s world.
The Diesel Spring/Summer 2024 collection is part of a broader tapestry of debuts at Milan Fashion Week. Notable amongst these are Sabato de Sarno taking creative helm at Gucci following Alessandro Michele’s departure, Peter Hawkings presenting his first womenswear collection for Tom Ford after 17 years with the brand, and Gucci alumnus Simone Bellotti stepping in as the new design director of Bally, taking over from Rhuigi Villaseñor.
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