From the smiling models and colorful clothes to the trippy backdrops, Dior Men’s campaign for Pre-Fall 2021 radiates fun.
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The vibrant work of American painter Kenny Scharf is front and center for this collection. Scharf’s work makes an impression on everything from jackets and bags to shirts.
According to Jones, “bringing Kenny Scharf’s out-of-this-world universe to life via Rafael’s photography this season was a moment of optimism in challenging times. These images represent the hope of returning to reality in a not-so-distant future”.
The campaign fully realizes Jones’s homage to Scharf. Photographer Rafael Pavarotti joins creative forces with stylist Melanie Ward to photograph the advertisement. Pavarotti captures models Issa Naciri, Ibrahim Mohamed, Thatcher Thornton and Woosang Kim.
The campaign also showcases bags from the Dior Lock line, and Jones’ latest footwear proposition: Dior Explorer II boots.
Ronnie Cooke Newhouse acted as art director, while Peter Philips did makeup and Guido Palau the hair, which channeled a Nineties club-kid attitude.
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