Dior Men Pre-Fall 2021 Campaign

Dior Men Pre-Fall 2021 Campaign

July 19, 2021
by
ADVERTISING

From the smiling models and colorful clothes to the trippy backdrops, Dior Men’s campaign for Pre-Fall 2021 radiates fun.

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The vibrant work of American painter Kenny Scharf is front and center for this collection. Scharf’s work makes an impression on everything from jackets and bags to shirts.

ADVERTISING

According to Jones, “bringing Kenny Scharf’s out-of-this-world universe to life via Rafael’s photography this season was a moment of optimism in challenging times. These images represent the hope of returning to reality in a not-so-distant future”.

Dior Men Pre-Fall 2021 Campaign

The campaign fully realizes Jones’s homage to Scharf. Photographer Rafael Pavarotti joins creative forces with stylist Melanie Ward to photograph the advertisement. Pavarotti captures models Issa Naciri, Ibrahim Mohamed, Thatcher Thornton and Woosang Kim.

The campaign also showcases bags from the Dior Lock line, and Jones’ latest footwear proposition: Dior Explorer II boots.

Ronnie Cooke Newhouse acted as art director, while Peter Philips did makeup and Guido Palau the hair, which channeled a Nineties club-kid attitude.

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Dior Men Pre-Fall 2021 Campaign
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Dior Men Pre-Fall 2021 Campaign
Dior Men Pre-Fall 2021 Campaign
Dior Men Pre-Fall 2021 Campaign
Dior Men Pre-Fall 2021 Campaign