DIOR Men’s new Pre-Fall 2022 campaign is an ode to freedom, with a staging that blends counterculture with couture, and the refinement with modern casualness of American sportswear.
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Its models, dressed in creations from the Pre-Fall 2022 collection by Kim Jones and evolving in a setting punctuated by the words of the writer Jack Kerouac – echoing the set design of the show reinterpreting, in XXL format, the typescript of his cult novel ‘’On the Road’’ – evoke the rebellious poets of the Beat generation. A dive into the overflowing imagination and constantly renewed know-how dear to DIOR and Kim Jones.
The campaign was shot by Rafael Pavarotti, starring male models Alex Khristenko, Fabio Silva, Kaplan Hani, Wang Chenming and Thatcher Thornton.
Stylist: Melanie Ward
Hair: Benjamin Muller
Make-up: Peter Philips
Art direction: Ronnie Cooke-Newhouse
Casting: Shelley Durkan