Unable to organize its parade during Milan Fashion Week in January due to sanitary restrictions – originally, the brand had planned to organize a physical parade with guests on January 16 – Dolce & Gabbana teamed up with the British online luxury fashion retail platform FARFETCH to show its Fall/Winter 2021 collection, which was broadcast live on the house’s website, on its social networks as well as on the FARFETCH’s website (some pieces are available directly for purchase on a ‘’see-now, buy-now’’).
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It was a closed-door parade, about twenty minutes, filmed in real time at the Metropol, this former post-war cinema bought and renovated in the early 2000s.
And as usual, the collection was rich, very rich in proposals and looks, there are no less than 113 silhouettes.
With a soundtrack of the song ‘’Anyone’’ by Justin Bieber in the background, the Dolce & Gabbana collection talked to the hyper-connected Generation Z, that new generation of youth aged from 15 to 24 who grew up with TikTok, Instagram and Twitch.
‘’In the past, when we imagined a collection, we would go to London, New York, Shanghai or Tokyo to do research. Unfortunately this year, like everyone else, we had to stay at home. And so we were inspired by what was happening on social networks’’, explained Domenico Dolce. ‘’We called it ‘Together’ because we liked the idea of working virtually with a new generation of men who teach us to be completely free, for example by wearing make-up if we want to’’, completed Stefano Gabbana.
On the program of this exuberant collection, leopard prints – a very recurring theme at Dolce & Gabbana – ripped or gold studded jeans, oversized sweaters with geometric patterns, suits or tuxedos covered in gold or silver sequins or in chic patchwork, Comfortable joggers matched with sneakers, thick down jackets, metallic gold pants, shiny fabrics or brightly colored lurex, all associated with jewels galore and bags of multiple shapes and colors.
The man, or rather the Dolce & Gabbana men, happily broke free from the codes of masculinity and jostled them with great confidence, while unashamedly assuming their feminine side. They sometimes liked to put on lipstick, color their hair, or put kohl on their eyes, and go out with their hand bag.
The question of gender at Dolce & Gabbana was more fluid than ever.
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©Dolce & Gabbana
