Dsquared2 unveils the 25th anniversary collection

Dsquared2 unveils the 25th anniversary collection


In celebration of Dsquared2’s 25th anniversary, Dean and Dan Caten present a brand-new capsule collection expressing the true spirit of the brand. Color, energy and versatility united in pieces for men, women and kids. Channeling the brand’s style language with standout outerwear, denim, athletic pieces as well as tailoring influenced silhouettes. The 25th Anniversary Collection is designed to create seasonless essentials, including beachwear, underwear and accessories.

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Dsquared2 unveils the 25th anniversary collection

Print, a signature code in all of the brand’s collections, is focused on two main themes for this anniversary.

‘’D25’’ has been created around the main color-story of red and black. The big circles spell out D25 which is featured allover pieces from the women’s and menswear. The singular version of the new D25 logo appears on sweatshirts, joggers and t-shirts for men, women and kids. The newly developed print also finds its way onto tailored pants for men and denim.

Dsquared2 unveils the 25th anniversary collection

The second storyline in print is heavily retro-sports influenced. The numeric ‘95:20 Dsquared2’ logo is a direct reference to the founding year of the brand until now – 25 years later. The vertical and horizontal placement of the print in neon pink or white is found throughout all different categories such as denim. A blown-up version of the high-energy print is featured on nylon k-way jackets and windbreakers. In combination with the ultra-fluorescent colors of orange and pink, the ’95:20 Dsquared2’ logo is featured on sweatshirts, joggers and knit sweaters.

The overall 90’s sportswear vibe is also channeled on pieces such as shoes, including sneakers and stiletto sandals, as well as bags, knitted hats and scarves. Big categories like underwear and beachwear also get the logo treatment, covering the pieces in the newly developed anniversary prints.

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