In an exciting development in the world of high fashion and sports, luxury fashion house Dsquared2 has unveiled a new capsule collection in collaboration with top-tier football team, Manchester City. The collection, officially released on May 11th, is the embodiment of the unique and evolving relationship between fashion and sports, specifically between Dsquared2 and the club, a bond that has been thriving for the past seven years.
Dsquared2’s collaboration with Manchester City reflects the growing trend of luxury labels entering the realm of sports merchandising, once an unlikely occurrence, that has evolved over the years. The modern football fan now seeks more than just a team crest on a simple t-shirt. The desire to express their loyalty is now paired with the aspiration for premium, designer garments. As one fashion critic noted, “The modern football and designer fashion fan wants to proclaim their allegiances very loudly and is prepared to pay a premium price to do so“.
At the heart of the collection are pieces that integrate Dsquared2’s signature aesthetics with Manchester City’s emblematic elements. A blend of denim, outerwear, baseball caps, and sneakers, each piece exudes a unique fusion of high fashion and sport. The collection exhibits two distinct logo designs, both of which perfectly encapsulate the collaboration.
In one design, the words ‘Dsquared2 for Manchester City Limited Edit‘ are boldly printed in white on a variety of pieces, including a black tailored jacket, a blue denim shirt, jeans, a black crewneck knit, a baseball cap, and even the tongue of black lace-up boots.
In a contrasting design, the Manchester City circular crest, adorned with a ship and diagonal stripes, finds its place on the reverse of a black bomber jacket, the back pocket of black straight-fit denim jeans, the front of a black jumper knit, a beanie, a baseball cap, a backpack and low-top black leather sneakers.
To further enhance the collection’s exclusivity, a unique hangtag and internal label featuring the words ‘Dsquared2 for Manchester City Limited Edit’ were specially designed.
The collection is a testament to how fan-focused merchandise has progressed, transitioning from basic gear to the realms of high fashion. Dsquared2 x Manchester City is not just a collection; it’s a fashion-forward statement that celebrates a football team’s potential Premier League triumph and a luxury brand’s ongoing commitment to evolving styles and trends.
Fans and fashion enthusiasts can look forward to finding the Dsquared2 x Manchester City capsule collection in selected stores later this month.
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