Dunhill showcases their heritage in Mayfair for their Spring/Summer 2022 campaign, titled ‘’Perspectives’’. British brand delves into its bespoke house codes, bringing its characteristics to the forefront in a contemporary setting.
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Captured by photographer Jack Webb, the momentum and buzz of the city is framed in this series of black-and-white images starring Chinese actor Yang Yang, a Dunhill brand ambassador, and model Jonas Glöer. The fashion house’s clean tailored lines converge with its leather craftsmanship, and a powerful sense of modernism emerges.
‘’As a British House born in Mayfair, we’ve always had a unique perspective on London, of its archetypes and iconography; it’s something I love to examine and explore’’, explains Dunhill’s creative director Mark Weston. ‘’We value tradition, taking inspiration from our archive whilst considering the needs of today’s man – with craft and innovation at the heart of everything we do’’.
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