EGONlab - Spring Summer 2021 - Paris Fashion Week Men’s

EGONlab – Spring/Summer 2021 – Paris Fashion Week Men’s

July 13, 2020

In the context of ecological and social crisis, the EGONlab Spring/Summer 2021 collection, ‘’RENEWAL’’, sends a message of hope and renewal, in the form of an ode to life.

The duo of creators, Florentin Glemarec and Kevin Nompeix, drew their inspiration from the prophetic and contemplative documentary Koyaanisqatsi by Godfrey Reggio, produced in 1982, which questioned on our relation to technology, making an enthusiastic description but also a sharp criticism of it.

The story of a new world is read in filigree in the fifty pieces on offer, twenty of which come from an exclusive collaboration with the sports brand Sergio Tacchini, founded in the 60s by the famous tennis player. EGONlab’s signature, tailoring, and sharp and assertive lines, merged with the sportswear codes of the Italian brand. Graphic and childlike prints – a chick and a cat who are hitting the ball with their rackets – are based on sweatshirts and tank tops, as a nod to the flagship brand of the 90s; Madeleine de Proust from teens of the time.

Punctuated in three stages, like the chapters of a book, the collection opens with a series of monochrome white looks which underlines the tapered line of the silhouettes, relieved of any hint of colour, as if free of any prejudice or stereotype. Then the double-breasted jackets, Bermuda shorts, deconstructed corsets, tank- tops, harness-style, are coloured red, a symbol of rediscovered passion and shared love. Finally, trenches, teddys and strapped jackets pass in navy blue, reflecting the purity of the oceans. All wool and cotton are organic, the nylon is recycled, as are the zips and buttons. Eco-responsibility is a value on which EGONlab, created in May 2019, does not compromise. On the production side, a pre-order system is put in place to rationalize stocks and avoid waste.