Ermenegildo Zegna - Spring Summer 2021 - Milano Fashion Week Men’s

Ermenegildo Zegna – Spring/Summer 2021 – Milano Fashion Week Men’s

July 24, 2020

As part of Milan Digital Fashion Week, luxury fashion house Ermenegildo Zegna celebrated its 110th anniversary through the Phygital runway show livestreamed – fusing digital and live experience.

The environment at large for this ‘’phygital’’ presentation was Ermenegildo Zegna’s HQ in Trivero, two hours northeast of Milan.

Inspired by the colors and textures of the unspoiled landscape of the Oasi Zegna reserve in which the company has planted half a million trees since its foundation in 1993, artistic director Alessandro Sartori wanted to explore the connections between man, machine and nature.

Relaxed tailoring took center stage, influenced by Forties fabrics and silhouettes, as well as by a refined take on utility.

There was something romantic and languid about the clothes. The collection’s overall masculine delicacy was highlighted not only by the textures of the fabrics – clothes were inspired by both the shades and textures of the Oasi – including recycled silk mohair and recycled wool, but also by the soft color palette of earthy tones, such as different shades of grays, rich green tie-dye, as well as pink hues.


©Ermenegildo Zegna