Etro - Spring/Summer 2021 - Milano Fashion Week Men’s

For the first physical fashion show in Milan since the coronavirus outbreak in February, Etro – the brand will be followed by Dolce & Gabbana – opted for the garden of the Four Seasons Hotel, at breakfast time over cappuccinos, in the heart of the city’s Quadrilatero shopping district.

To the tune of some of Ennio Morricone’s most famous and touching compositions, Veronica and Kean Etro celebrated the idea of traveling to far away destinations, which is at the core of their aesthetic, more as a respectful exploration of different cultures than as wanderlust or pure escapism.

In keeping with the overall spirit of the season, the Etro siblings developed a quotidian wardrobe of real, wearable clothes. Etro’s repertoire, featuring a compilation of the brand’s essentials, was reworked from the its textile archives: label’s signature Madras checks, colorful stripes and paisley motifs, new camouflage motif incorporated tropical flowers and wild animals were mixed and matched to create charming patchworks on pieces.

Masculine and feminine elements were playfully interchangeable while the mood was light, easy and real.