In times of crisis, uncertainty or economic and social cataclysm, we tend to take refuge in memories of the past – those that comfort us – to distance ourselves from reality.
If you like our blog, please consider buying us a happy coffee by clicking on this link. Thank you!
This was the case of the design trio at Études (Aurélien Arbet, Jérémie Égry and José Lamali) who turned to the Nineties, a decade which saw music television channels arrived in France, allowing youth to discover international pop stars from the comfort of their couches.
Comfort, the word is out! Comfort was suggested in loose cuts where the relaxed and cozy spirit was found in chunky cable-knit sweaters, in fleece jackets or in corduroy coats paired with chunky knit turtlenecks.
To further evoke this decade, Études collaborated with the animated series Beavis and Butt-Head, broadcast from 1993 on the French MTV channel. Its characters were embroidered and screen-printed on tops and pants while the collaboration with American artist Martine Syms yielded messages, such as ‘’Go Slow’’, on several pieces.
- Gigi Hadid covers Harper’s Bazaar US August 2021 by Collier Schorr
- Berluti Spring/Summer 2022
- Irina Shayk, Candice Swanepoel and Joan Smalls cover Vogue Greece December 2020 by Rowan Papier