The rosy shade which ruled everything from branding to clothing to the internet at large for the better part of the last decade provided a backdrop for Fendi Fall/Winter 2020 collection. On the runway, the focus was femme-fatale clothes calling back to a certain kind of old Hollywood glamour.
Retro silhouettes got futuristic updates with plays on shape for curvy women. ‘’The woman I want to dress – strong, independent and free, but within the traditional codes of femininity’’, said Venturini Fendi.
Fendi unveiled also a cool tech collaboration with London-based accessories brand Chaos featured delicate Fendi-branded gold mesh phone pouches and perforated ‘’FF’’ minaudière storage devices resembling vintage cigarette lighters.