Giorgio Armani chose to entirely avoid any live catwalk show this Milan Fashion Week. He staged instead the close-door show of his signature collection on the internet, preceded with the 20-minute mini-bio of his design and brand entitled ‘’Timeless Thoughts’’.
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Narrated by the voice of renowned and multi-awarded Italian actor Pierfrancesco Favino, short documentary gave an overview of how Armani changed the way people dress and came back on Giorgio’s greatest hits. The film hit also home the brand DNA points of modernity, fluidity and liberating men and women with its signature soft suiting, as well as Armani’s worldwide fame and Hollywood connections.
‘’Some think fashion is frivolous…but fashion is a reflection of our time’’, the film states of his vision.
And what about clothes ? Armani sent out pure, fluid looks for ladies – from feather-light deconstructed jackets and lapel-free boleros to languid dhotis in abstract prints and some wonderful Asian-influence floral-print dresses. There were also oversize shirts, easy pants and long skirts, working in soft greens and petal prints that key into the back-to-nature moment. All with the majestic fluidity one expected from Armani.
And on the men’s side, there were sleekly slouchy double-breasted jackets, dandy chauffeur tunics and flawless double-breasted silk waistcoats, all in wonderful light yet stiff fabrics. Silhouettes were essential, soft, fluid: a blend of pure lines and neutral colours – grey, beige, black, blue – that lighted up with occasional geometries, swarming with rhythmic patterns, following an idea of ton sur ton that was real but also metaphorical, but never prevails over the rest.
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©Giorgio Armani
