For his latest Giorgio womenswear collection, Giorgio Armani reminded us all of where it all began. For the first time in over 20 years, Armani showed in the small basement room, at 11 Via Borgonuovo, of his storied headquarter where he showed his collections every season until he opened the new Tadao Ando-designed theater across town in 2001.
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The collection was built on a simple yet profound notion, a love for the sea and sun, on a soundtrack of soulful Italian pop from the ’60s and ’70s by singers including Loredana Berté and Lucio Battisti.
The collection was a reminder of the root of Armani’s staying power: a laser-focused obsession with what women actually want to wear.
The opening looks offered subtle modern updates on the traditional uniform of well-to-do Amalfi dwellers: silk scarves tied around the head as bandanas (very Jackie O), fluid silk trousers paired with collarless jackets or affixed with maritime-style rope belts, cropped white blazers. As the collection progressed, we saw sheer skirts and dresses in fresh aqua hues, draped to mimic the soft lapping of the tides at sunset and a lineup of floaty tulle dresses dotted here and there with sparkles like droplets of sea water. Looks were finished with crochet headpieces or lashings of beaded jewellery.
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