‘’Gucci Dans Les Rues’’, the Gucci Pre-Fall 2018 campaign is inspired by the bold, experimental and iconoclastic French Nouvelle Vague filmmakers of the late ‘50s and ‘60s.
Shot by Glen Luchford, the brand throwback to the social revolution of Paris in the 60s, after taking us into outer space for Fall/Winter 2017 and to Rome for Cruise 2018.
Occupying a university campus, the students portrayed in the new campaign unite in a gesture of optimism, idealism and passion – mirroring the events of May 1968 in Paris where students marched on the Sorbonne University. A romantic rebellion at heart, the young dreamers quote verse by bohemian symbolist poet Rimbaud and come together under the banner of liberté, égalité and sexualité.
The campaign features models like Charlotte Stevens, Ellia Sophia, Levi Overvest, Marisha Urushadze, Marland Backus, Matïss Rucko, Oleg Ulrich, Unia Pakhomova.