Helmut Lang Pre-Fall 2020 Campaign

Helmut Lang Pre-Fall 2020 Campaign


Bella Hadid returns as the face of Helmut Lang’s Pre-Fall 2020 campaign. Previously, the American top model appeared in Spring/Summer advertisements which highlighted minimal style.

In the stunning studio images , Bella morphs into her doppelgänger Carla Bruni for the 90s-inspired images captured by photographer Ethan James Green on location in New York City.

Stylist: Patti Wilson
Hair: Jimmy Paul
Make-up: Hannah Murry
Manicure: Megumi Yamamoto

Helmut Lang Pre-Fall 2020 Campaign
Helmut Lang Pre-Fall 2020 Campaign
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Helmut Lang Pre-Fall 2020 Campaign
Helmut Lang Pre-Fall 2020 Campaign
Helmut Lang Pre-Fall 2020 Campaign