Presented on Monday on the Calanque de Sormiou, a staggeringly beautiful beach enclave on the outskirts of Marseille, Jacquemus’s first collection for men is ‘’something simple that will speak to people: he’s just wearing white underwear’’, notes Jacquemus. ‘’It’s like a [mini] vacation in the Jacquemus world’’, added the designer.
The wardrobe was a relaxed, preppy, Mediterranean wardrobe for ‘’real’’ guys. Knitwear was a major focus of his wardrobe, which had a bit of an Eighties feel, from superfine striped polos to slouchy, color-blocked, chunky sweaters – one worn with swim briefs – and old-school knitted ties, with the texture echoed in braided belts. Nearly every look was accompanied by one of many minute leather shoulder bags worn around the neck, described by Jacquemus as ‘’a classic men’s wallet, but that attaches to the body in a new way’’. Other branded items included a bucket hat, hefty rucksack, braided belts and a beige fanny pack, along with colorful briefs-style underwear.
The palette covered all the blues of the sea and all the shades of the sun.