Jacquemus recently launched a delightful addition to its fashion line. Known for its romantic and elegantly understated pieces, the brand is entering a new realm with its first kids collection, aptly named ”MINI ME”.
The ”MINI ME” collection reflects the Jacquemus brand ethos of relaxed yet chic silhouettes, now resized for a younger audience. Imagine your little ones wearing shrunken versions of their favorite Jacquemus outfits, bringing an adorable “twinning” aspect to your wardrobe. The campaign brilliantly shows children wearing oversized versions of the collection’s pieces, humorously alluding to children raiding their parents’ closets, but with a stylish twist.
What’s captivating about this collection is its color palette. Shades of red, tan, brown and pink bring a vibrant yet sophisticated charm to the clothes. The collection features Jacquemus staples such as petite t-shirts, hoodies and bucket hats, all made from soft and comfortable fabrics.
In a surprising twist, the collection includes paint-splattered button-downs that add a touch of elegance suitable for special occasions. For more casual days, zippered cargo pants and shorts in earthy tones are perfect for little explorers. The collection’s denim workwear in pink, cinched tops and striped shirts add variety. Each piece is thoughtfully designed with the playful yet chic Jacquemus aesthetic in mind.
The collection is rounded off with fringed hats, ideal for protecting from the sun while adding a stylish edge to the overall look.
The collection can be purchased now on the brand’s website.