Joe Jonas is entering the world of fashion as Scotch & Soda’s first official brand ambassador.
Jonas, a 34-year-old singer, songwriter and actor, is no stranger to the world of style and creative endeavors. His journey with Scotch & Soda will begin with a capsule collection to be released in the fall of 2024. This one-of-a-kind collection will include men’s and unisex apparel and accessories. What makes this partnership unique is Jonas‘ involvement in both the design and advertising aspects, which will continue through Spring 2025.
Eran Kaim, Scotch & Soda’s Chief Product Officer, was enthusiastic about the collaboration. “Joe Jonas brings his unique vision to our brand,” said Kaim. “Known for his authentic personality and distinctive sense of style that mixes modern and vintage details in silhouette, color and texture, Joe is an inspiring creative partner for the Scotch & Soda brand.”
Jonas himself is excited about the venture. “I’m excited to partner with Scotch & Soda – a brand that stands for individual artistic expression through style. I look forward to working with such an internationally renowned brand in the seasons to come,” he said.
There is great anticipation for the collection. It aims to reflect Jonas’ personal fashion sensibility and his interpretation of the Scotch & Soda ethos. The line is scheduled to launch in September 2024 and will be available at Scotch & Soda retail stores worldwide and through wholesale distribution.
This collaboration is a first for Jonas in the apparel space, although he has previously dabbled in footwear with a line for Koio. His rise to fame with the Jonas Brothers and subsequent venture with DNCE, an American dance rock brand, has solidified his place in the entertainment industry. Now he is ready to make a similar impact in fashion.
Scotch & Soda, under the new ownership of Bluestar Alliance since last April, is on an evolutionary path. The brand plans to expand its denim and knit offerings and venture into tailored clothing and dresses. This new direction aims to strengthen its position in the contemporary fashion market.
Joey Gabbay, CEO of Bluestar, is optimistic about the future. “This is the first of many impressive partnerships for Scotch & Soda that will take the brand to new heights in Amsterdam, the U.S. and around the globe,” he said. Founded in 2006, Bluestar’s portfolio of brands includes Hurley, Tahari, Bebe, Justice, Brookstone, Kensie, Catherine Malandrino, Nanette Lepore, English Laundry, Joan Vass and Limited Too.
This collaboration is a significant step for Scotch & Soda, as it aligns with Jonas’ artistic flair and global appeal.