Calvin Klein has recently announced their newest global brand ambassador for their Jeans and Underwear lines: none other than Jungkook, a beloved member of the world-renowned K-pop group, BTS. In a captivating new campaign, Jungkook showcases the brand’s Spring/Summer 2023 collections, which are expertly captured by photographer Park Jong Ha.
The campaign: Style, connection and expression
The campaign features Jungkook donning a variety of Calvin Klein‘s latest styles, such as the ’90s Straight denim, Body Jeans, Relaxed Fit Denim Shirt, Oversized Denim Jacket, and the Relaxed Fit Standard Logo Crewneck Tee. Through this collaboration, the singer demonstrates his fashion prowess, while also emphasizing the connection between his music and personal style.
Jonathan Bottomley, the Global Chief Marketing Officer of Calvin Klein, expressed the company’s excitement in working with the K-pop star, stating: “We pride ourselves on identifying globally relevant talent whose cultural impact and values align with our own. Jungkook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team“.
Jungkook himself shared his enthusiasm for the partnership, saying: “I have been a fan of Calvin Klein for a long time, and I’m thrilled to be their newest global ambassador. This partnership is very special, as Calvin Klein’s heritage and brand values resonate with me. My music is how I communicate with my fans around the world, and I see this partnership as an opportunity to connect with them in a new way. I’m incredibly excited for people to see a new side of me in this first campaign for the brand“.
A rising star: Jung Kook’s global influence
Jungkook’s status as a global icon is not to be underestimated. In both 2019 and 2020, he was the most-searched male K-pop idol on Google and YouTube. As a member of BTS, which released its first album in 2013, he has captivated fans worldwide with his talents and charisma.
The group announced a hiatus in June last year, allowing its members to explore solo projects and complete their mandatory military service. This partnership with Calvin Klein marks a significant step in Jungkook’s career outside of BTS.
An all-star cast
In addition to Jungkook, Calvin Klein’s Spring/Summer 2023 campaign features an impressive lineup of diverse talent, including Jennie of Blackpink, Kendall Jenner, FKA Twigs, Michael B. Jordan and Aaron Taylor-Johnson. Directed and photographed by Mert Alas & Marcus Piggott, the campaign is set to make a global splash upon its launch on Tuesday.