Jonathan Anderson left London and showed his label JW Anderson in Milan this season. In the latest in his series of ingenious pandemic alternatives to putting models on a runway, he plastered bold, colorful images – model, actress, and writer Hari Nef served as the model – of his pop-culture infused Fall/Winter 2022 line onto large white trucks that drove around the city’s streets.
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Juergen Teller, with whom Anderson has been collaborating for the past few seasons, flew in to photograph the trucks as part of a wider project, while the full look book was published online during Milan Fashion Week.
“Juergen Teller is out photographing them with people at gas stations and other stops. Content becomes content. Image becomes pictures of pictures. Fashion becomes part of the landscape”, said Anderson.
The collection was equally as playful as the presentation suggests – pieces included chandelier earrings, inflated and deflated balloon tops, balloons printed on silk and metallic fabric, Korean anime character ‘’Run Hany’’ tracksuits, ‘’Carrie’’ hoodies, trousers with trains, sequined dresses, and more.
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