Produced with creative technology and VFX studio, The Mill, the special collector’s issue for September 2017, starts with a “talking” cover, starring Katy Perry who was shot and directed by photographer Steven Klein. The singer delivers a video and audio message to readers, before inviting them to interact with different parts of her face to unlock new pieces of content. “It’s a new form of communication that combines the magazine with the 3D world. I think that by next year you’ll see it everywhere“, says Steven Klein.
Fashion director Edward Enninful makes sure the songstress turns up the glam factor in looks from the fall collections. Katy shines in fur and leather from brands such as Tom Ford, Saint Laurent by Anthony Vaccarello, Brandon Maxwell, Miu Miu, Prada and Bottega Veneta.
Hair: Shay Ashual
Set Design: Stefan Beckman