Self-taught designer – he was trained as a hairdresser, Hiroaki Sueyasu launched his KIDILL label in 2014 to express his passion for punk music and the grunge cultures he discovered in the 1990s.
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Still unknown in the West – except in London where his designs were sold to London concept store The Pineal Eye, KIDILL was making its official debut on the official Paris Fashion Week Men’s calendar.
‘’Fashion show is the best platform for me to express what I have created and present the power of fashion that me and my team trusts in. For me to progress without fear will make my future and believe that this energy will convey on to the others. Without swaying on the trends I want to pursue creating the clothes with the punk mind’’, said Hiroaki Sueyasu.
The Fall/Winter 2021 collection that Sueyasu unveiled in Paris continued this punk aesthetic which he says ‘’is not only a fashion style, but also a way of life and way of thinking’’.
He thus collaborated with the American artist Jesse Draxler based in LA. The Draxler’s punk dark black and white illustrations adorned garments from denim pieces in a patchwork style to t-shirts, lavender collar shirts, patched sweaters or in all-over on a set of pants/long jacket. Silhouettes were deconstructed with raw hems when they were not riveted or multi-zipped.
- Vogue China September 2022 cover by Sølve Sundsbø
- Loewe Spring/Summer 2023 – Paris Fashion Week
- ”Prep Work” by Christian MacDonald for Elle US September 2022