For Spring/Summer 2021, Louise Trotter and the Lacoste team unveiled a tight capsule titled ‘’#CrocCouture’’, reworking brand classics showcased through a lookbook featuring street-cast models shot along the Parisian streets.
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Most of the clothing has an athleisure aspect – a nod to the brand’s heritage on the tennis court and off it – and made from a combination of existing fabrics, vintage and archive pieces Louise Trotter had been collecting, and embroideries by the famous Parisian plumassier artisans Maison Lemarié.
The creative director also noted that the 20-look collection was created in a very localized way; working hand-in-hand with Lacoste’s original polo factory, located just outside of Paris, as well as with her local creative teams.
Limited to 200 pieces globally, the unique ‘’#CrocCouture’’ items are slated to release exclusively via Lacoste’s website in early December.
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