Ludovic de Saint Sernin Spring Summer 2021 Campaign

Ludovic de Saint Sernin Spring/Summer 2021 Campaign

French designer Ludovic de Saint Sernin unveiled an intimate and personal Spring/Summer 2021 campaign starring his boyfriend Ignacio Muñoz. The campaign was captured by fashion photographer Willy Vanderperre. In charge of art direction was Simon B. Mørch, with production from Entrée Libre. Beauty is work of hair stylist Louis Ghewy, makeup artist Karin Westerlund, and manicurist Cam Tran.

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I knew I wanted to create something totally unique and impactful. Willy and I started talking about the concept and as I was listening to him describing what he had in mind I had a realization. Who better to embody the ultimate e-boy than my beautiful boyfriend, Ignacio. And that’s how the hair concept came to life, I thought let’s create 6 different characters with 6 totally different hair cuts. Not wigs, hair cuts! Creating all these different hair looks is also the idea of the exploration of one’s self as they go through their twenties. I feel like between 20 and 30, you go through so many phases in terms of who you are inside and out. So it’s a reflection of this quest for identity and getting to know who you are and defining your identity.

Ludovic de Saint Sernin


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