Ludovic de Saint Sernin has released its Spring/Summer 2021 collection named ‘’E-Boy’’, staying true to the sexiness, youth, and hedonism of the brand.
The collection paid tribute to the brand’s followers, to thank them for basically saving the brand from going down.
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‘’The idea was to pay homage to this community that is dear to me and has grown organically at the same pace as the brand. After everything that’s happened this year, we realized that they were the people we could count on’’, he said to WWD.
The collection was inspired so by the way today’s youth creates their own personas and aesthetics on social medias such as Instagram and TikTok.
The collection was captured by fashion photographer Bruno Staub, featuring models Braien Vaiksaar, Eliot Moles le Bailly and Ashley Radjarame.
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