Maison Margiela Haute Couture Fall Winter 2020

Maison Margiela Haute Couture Fall/Winter 2020

July 22, 2020

During the first ever digital couture week, Maison Margiela released S.W.A.L.K.(sealed with a loving kiss), a not-so-short 50-minute experimental documentary by seminal image-maker Nick Knight which showcased the house’s latest Artisanal collection.

Through documentary information captured every which way by Nick Knight – on body-cams, surveillance cameras, drones, Zoom calls, phone texts, and Google searches – the video showed John Galliano in action with his team, researching, cutting, sewing and everything else to make an idea come to life.

Of the collection itself, Galliano returned to the idea of circular cutting, a technique the designer used while at both his eponymous label and as creative director for Dior and which he relates to the New Romantic era.

Other pieces under the maison’s ‘’Recicla’’ line were made from upcycled and repurposed vintage clothing where classic menswear tailoring spliced into bold new forms, evoking ‘’the resourceful and escapist energy of the New Romantics in 1980s’ London’’.

©Maison Margiela