“When I returned to designing [after the Dior exit], I was taken aback by how everyone was seeing shows through their phones,” John Galliano said to the press after the Spring/Summer 2018 couture show for Maison Margiela. The Maison Margiela Artisanal show reflected that phone-camera/social-media phenomenon literally and John Galliano officially brought the antagonistic dialogue between real life and fictionalized Instagram life into the world of haute couture. So, in the age of Instagram and iPhone screens, he’s stepped up to the challenge of creating clothes for the plugged-in consumers of today and beyond and in a very, very innovative one. The audience members were asked to turn their cameras to flash throughout the show, which resulted in a totally unexpected experience.
No words to describe, just watch the video and pictures to live this amazing experience of the Couture made by one of the greatest couturiers of all time.
© Photos: Maison Margiela