When it comes to the fusion of cultures, fashion has always been a rewarding playground.
This is beautifully exemplified in the recent partnership between Spanish fashion retailer Mango and Californian brand Simon Miller, resulting in a colorful 73-piece collection that captures the vibrant spirit of the Mediterranean sea. Available in Mango stores, shop.mango.com and simonmillerusa.com, this enchanting line boasts of 37 garment and 36 accessory offerings, with prices ranging from a friendly $35.99 to a premium $249.
At the heart of this partnership lies the shared ethos of the two brands, perfectly captured by Justicia Ruano, the creative director of womenswear at Mango. She said, “Our decision to partner with Simon Miller was heavily influenced by their youthful, vibrant aesthetic and mindset“. She added that Mango, which always thrived in the summer, found the perfect ally in Simon Miller’s penchant for lively, engaging designs. This strategic alliance not only elevates the image of both brands but also aims to increase brand awareness across Europe and the U.S.
Mango, with its foundations rooted in Barcelona since 1984, and Simon Miller, born out of Los Angeles in 2008, have distinctly unique histories. Yet, the merger of these brands paints a fascinating picture. Chelsea Hansford, the current CEO and creative director of Simon Miller, aptly describes the essence of this partnership: “We’ve infused the breezy Mediterranean spirit of Mango with our whimsical ‘Under The Sea’ vision. The result is an exotic seascape, filled with sun-drenched prints, reflective metallics, and imaginative designs“.
Simon Miller’s reputation for playfully reinterpreting classic luxury and Mango’s global reach and accessible price points make this partnership a fantastic fusion of creativity and accessibility. From fishnet maxi dresses to anemone-printed matching sets, striped swimwear, and more, the magic of the sea becomes tangible through this collection.
Hansford shares, “Our intention was to create an entire wardrobe that reflects the whimsical, under-the-sea world of the Mediterranean while maintaining a sense of practicality“.
Indeed, the collection also includes everyday essentials such as oversized t-shirts, crisp button-up shirts, and white jeans, designed to complement the more vibrant pieces. These are not just random items of clothing; they are pieces that blend seamlessly with the entire Mango x Simon Miller aesthetic.
The magic doesn’t stop at clothing. Accessories designed to echo the marine bed aesthetics, including coral-inspired jewels, oyster clutches, floppy raffia sun hats, platform sandals, and statement sunnies add to the allure of the collection. Hansford’s excitement is palpable as she discusses her favorite items: “The yellow crochet gown, the metallic crochet dress, and the puffer platform sandals are standouts. They are not only comfortable and perfect for the summer but are unmistakably Simon Miller“.