Max Mara - Spring Summer 2021 - Milan Fashion Week

Max Mara – Spring/Summer 2021 – Milan Fashion Week

September 30, 2020

Max Mara held its Spring/Summer 2021 show in the courtyard of the Pinacoteca di Brera, an ancient Milan gallery and art school that holds works by Raphael, Bellini, Caravaggio, Titian, and more. The soaring voice of Italian artist Mina singing a famous tune from the Seventies opened the show asked: ‘’Ricominciare e poi Che senso ha?’’ (We start again, and then what’s the point?).

Inspired by books on Italian artists in the 15th and 16th centuries, the designer drew parallels between that era, the country’s ‘’renaissance in the post-war period’’ and current times.

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The silhouettes were short and snappy, or elongated and voluminous, with sleeves slashed right through – including the brand’s iconic camel ones – to hang like capes, or they blouse from the elbow. Richly gathered necklines are scooped or straight across from shoulder to shoulder.

In a nod to the rich fabrics of the 15th century, embroidered inserts further enhanced the shapes and provided embellishments for knitwear.


But as the current times require functional solutions, Griffiths injected a utilitarian spin into the collection through big pockets, bomber jackets and laser-cut raincoats, while roomy, jersey pants with drawstrings offered a luxury answer to jogging suits worn out during the lockdown.

©Max Mara