Taking to the studio, Max Mara unveils its Spring/Summer 2022 campaign. Steven Meisel captures the photographs, which include a diverse cast with Anok Yai, Loli Bahia, Yilan Hua and Vittoria Ceretti.
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In this campaign, the models capture the rebellious spirit of Françoise Sagan, writer of the Beat Generation mostly known for her iconic work ‘’Bonjour Tristesse’’. The collection is created around Sagan’s own style: easy beatnik chic and workwear classics re-imagined with prêt-à-porter finesse. Crop tops, straight little skirts, and oversized button-up shirts are among the standout pieces styled by Carine Roitfeld.
Make-up: Pat McGrath
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