What is the purpose of fashion and what is its place in life? The Miu Miu Spring/Summer 2023 campaign aims to answer these questions and demonstrate the profound impact fashion can have as a never-ending source of self-expression that enhances one’s life.
Photographed by Zoë Ghertner and styled by Lotta Volkova, the campaign features cross-disciplinary talents including Ever Anderson, Achol Ayor, Emma Corrin, Kendall Jenner, Esther McGregor, Quintessa Swindell, Karolin Wolter and Lim Yoona, who are united by their bravery, unique beauty, and style.
The collection reimagines iconic Miu Miu themes such as uniform, wardrobe archetypes, sportswear, and utilitarian outerwear with oversized patch pockets in a muted color palette. The flip-flop sandal has been transformed into a unique hybrid sock boot. The layering of the outfits reflects the complexity of the people wearing them.
The designer, Miuccia Prada, continuously seeks contemporary appeal and charm, giving freedom to switch between various personalities and styles.