‘’A new desire for nature’’, exclaimed MSGM creative director Massimo Giorgetti.
To translate this new state of mind in his men’s Spring/Summer 2021 collection, the designer get his inspirations from one of his favorite books, ‘’Fluo: Storie di Giovani a Riccione’’ (Fluo: Stories of Young People in Riccione) by the Italian writer Isabella Santacroce, expressing a desire for simple, pure feelings and freedom.
The new state of mind telegraphed a message of positivity and straightforwardness via a revisited streetwear sensibility and a palette of colors.
The collection was true to the label’s streetwear roots, yet was infused with relaxed immediacy and ingenuity. Workwear and sport-inflected pieces-hoodies, oversized sweats, roomy Bermudas, patchwork techno-anoraks – telegraphed energy and vitality. Knitwear looked particularly appealing, imaginatively decorated with textured patterns. In addition, Massimo Giorgetti teamed up with American artist Seth Armstrong, printing three of his artworks, including one showing a view of Los Angeles’ Laurel Canyon at night, on pajama sets and on jacquard sweaters.
- Nour Rizk by Paul Scala for Vogue India September 2020
- Bella Hadid covers Elle US September 2020 by Gigi Hadid
- Khaite – Spring/Summer 2020 – New York Fashion Week
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