Off-White and its founder and creative director, Virgil Abloh, have launched the label’s first full eyewear collection. Genderless, avant-garde and bold, the collection features shapes and silhouettes that exemplify Off-White’s well-known graphic codes: architectural linearity and of-the-moment aesthetics.
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Composed of several avant garde and genderless frames, the collection unites under two branding motifs: a reimagined, overlayed logo and the classic “Arrow” iconography featuring intertwined ivy detailing. Where the “Marfa” sunglasses line the face with a narrow, extended cat-eye in both a statement-making hot-pink-and-white edition as well as a subtle black-and-tortoise colorway, the “Alps” frame completely takes over with an oversized shield lens and a thick, wrap-around construction.
The “Manchester” styles riffs on 1980s eyewear archetypes with an inverted trapezoidal lens shape, while “The Cape” taps the 1990s with oval-eyed natural metal frames. The line also enlists previous Off-White styles, including the signature “Virgil” shape, the rectangular “Arthur” silhouette, the enlarged “Tropez” frames and the laser-holed “Cady” sunglasses.
“I don’t believe in gender, only design”, said Virgil Abloh in a statement.
Off-White new eyewear collection also offers a virtual try on option. The new collection is launched together with an AR Filter, available on Off-White official Instagram account. Users will be able to try on the key styles of the collection along with a multi level digital landscape, inspired by the deep connection between the brand and the community.
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