Off-White's first full eyewear collection campaign

Off-White’s first full eyewear collection campaign

Campaign

To introduce Off-White’s first complete eyewear collection, Virgil Abloh tapped the photographers Tanya and Zhenya Posternak to lens such talents as the supermodel Helena Christensen, the actress and model Justine Biticon and the musician Lil Dre for a campaign. This gathering of personalities speaks to Off-White’s core mission: to build and foster an interlinked community.

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‘’I chose Helena, Justine and Lil Dre because they each represent different worldviews and perspectives, yet they each embody everything I believe Off-White stands for. Creativity, perseverance, confidence’’, said Abloh.

Genderless, avant-garde and bold, the collection features shapes and silhouettes that exemplify Off-White’s well-known graphic codes: architectural linearity and of-the-moment aesthetics.

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