Pharrell Williams, a celebrated musician, entrepreneur and fashion icon, has been appointed as the new Creative director of Louis Vuitton‘s menswear division. This appointment follows the unfortunate passing of former creative director, Virgil Abloh, in November 2021.
Well-known for his gender-fluid approach to fashion and for founding several clothing brands such as Billionaire Boys Club and Icecream, Pharrell Williams brings a similar profile to Abloh, who redefined the role of creative director to be more like a curator. As the new creative director, Williams is expected to infuse his own unique style, which is characterized by a love for bright colors and jewelry, into the brand.
Beyond his fashion achievements, Williams is a highly sought-after producer and songwriter, having collaborated with top artists in the music industry such as Beyoncé, Jay-Z, and Kanye West. His appointment solidifies Louis Vuitton’s position as a “cultural” brand, as stated by Bernard Arnault, the LVMH Chairman and CEO. In 2022, Arnault emphasized Vuitton’s role as a cultural connector, referencing the Louis Vuitton show that showcased Abloh’s final collection, with a soundtrack composed by Tyler, the Creator, played by an orchestra conducted by Gustavo Dudamel, and choreographed by Yoann Bourgeois.
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Williams’ appointment is effective immediately, and he will present his first collection for Louis Vuitton during Paris Fashion Week Men’s in June. Pietro Beccari, the Chairman, and CEO of Louis Vuitton, expressed his excitement about Williams’ appointment, saying: “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter“. According to sources, Williams will spend at least a third of his time at Louis Vuitton and is expected to bring his expertise to the brand.
The 13-time Grammy Award winner’s appointment also highlights Louis Vuitton’s commitment to the environment. Pharrell Williams previously served as the creative director of Bionic Yarn, a company that creates textiles and materials from recycled plastic waste recovered from the ocean. Louis Vuitton has set ambitious environmental goals, including a 55 percent reduction in greenhouse gas emissions by 2030, which aligns with Williams’ Humanrace brand’s focus on using more sustainable packaging, such as refillable bottles.
