Prada Pre-Fall 2018 Campaign

Prada Pre-Fall 2018 Campaign

234 views
1 min read

Prada continues its 365 experience with the release of its Pre-Fall 2018 campaign. Called ‘’Industreality’’, photographed by Willy Vanderperre and styled by Olivier Rizzo in the fictitious factory set of the ‘Prada Warehouse’, these images play with the notion of the ‘manufactured’ – the created and the creative; the imagined and the imaginary; to make and to make-believe. This striking, heightened scenario, bathed in surreal, cinematic Technicolor – another expression of fantasy – is an interplay on the visual vocabulary of invention and reinvention. In these stills, the reality is found in the personas of the trio of models – Kris Grikaite, Fran Summers and Anok Yai – who people these shots and whose distinct personalities shine through the images.
In the background, crates and boxes bear emblems drawn from the Prada universe – hallmarks, markers and talismans, indicating their point of origin. They, like these clothes, express the indelible and immediately-recognisable identity of Prada.

Prada Pre-Fall 2018 Campaign Prada Pre-Fall 2018 Campaign Prada Pre-Fall 2018 Campaign Prada Pre-Fall 2018 Campaign Prada Pre-Fall 2018 Campaign

Fernanda Ly, Fei Fei Sun and Soo Joo Park cover Allure US June 2018 by Sølve Sundsbø
Previous Story

Fernanda Ly, Fei Fei Sun and Soo Joo Park cover Allure US June 2018 by Sølve Sundsbø

Myrthe Bolt by Tom Schirmacher for Elle US June 2018
Next Story

Myrthe Bolt by Tom Schirmacher for Elle US June 2018

Latest from Campaign