Prada Spring/Summer 2019 – Milan Fashion Week

While a new generation of consumers is rising all over the world, and there’s a battle of the brands to win their attention, Miuccia Prada spoke precisely to them. For Spring/Summer 2019, she seemed aimed directly to youth. There were cycling shorts and duchesse satin A-line tunics and baby doll dresses; plunging bodysuits with straps under the breasts; sheer black knee-highs implanted with Prada’s triangular logos; and iterations of her ‘60s-’70s throwback print jersey ladylike coats, all of it topped off with puffy Alice bands. There had also plenty of color – think vermilion, pistachio and rosy pink – but the overall effect was much softer than last season.

©Prada