Prada Spring Summer 2021 Campaign

Prada Spring/Summer 2021 Campaign

January 13, 2021
by

Prada raises questions for its Spring/Summer 2021 campaign. Made jointly by co-creative directors Miuccia Prada and Raf Simons, this marks their first campaign together. Capturing some of the most stand-out pieces from the Spring/Summer 2021 collection, the campaign also continues to involve community through asking questions like “How is unique different from new?” and encouraging fans to answer on the label’s website.

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Marrying a minimal aesthetic with the collection’s bold colors, creative director Ferdinando Verderi shot the campaign using a 360-degree camera setup rather than a single camera setup. This approach mirrors Prada’s stated thesis behind the Spring/Summer 2021 collection, exploring ‘’the conversation between man and machine’’.

The campaign also gives us a first look at the luxury label’s upcoming menswear collection, which has been highly anticipated as it will once again see co-creative direction by Raf Simons and Miuccia Prada herself.

Answer the questions proposed for Spring/Summer 2021 on Prada’s website where you can also peruse some of the new season’s garments.

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Prada Spring Summer 2021 Campaign
Prada Spring Summer 2021 Campaign
Prada Spring Summer 2021 Campaign
Prada Spring Summer 2021 Campaign
Prada Spring Summer 2021 Campaign
Prada Spring Summer 2021 Campaign
Prada Spring Summer 2021 Campaign