Emotional connection takes center stage in Prada’s Spring/Summer 2022 campaign. Designed by co-creative directors Miuccia Prada and Raf Simons, titled ‘’In the Mood for Prada’’, the campaign focuses on the feeling of wearing the clothing.
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The cast of the campaign – lead by ‘’Euphoria’’ star Hunter Schafer alongside models Selena Forrest, Julia Nobis and Lina Zhang – is captured by photographer David Sims in the act of dressing or undressing. Ferdinando Verderi works on creative direction for the project. In addition to images, the cast also appears in a series of films. Designs include a lace-up jacket, a pink shift dress, mini skirts, and leather pieces.
‘’The campaign for the Spring/Summer 2022 Prada womenswear collection by Miuccia Prada and Raf Simons collides actuality and fantasy, the physical and the cerebral. A feeling of Prada evolves to the mood of Prada, reflecting the emotional resonance felt between a woman and her clothes’’, a press release shares.
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