Puma’s made-in-Italy, Puma‘s latest footwear collection, celebrates Italian craftsmanship. This exquisite line of footwear, crafted with meticulous attention to detail, showcases the best of German design and Italian manufacturing expertise. The collection is divided into three chapters, each highlighting a different aspect of Italian culture and featuring classic Puma silhouettes reimagined with premium materials and elevated finishes.
The first chapter of Puma’s made-in-Italy collection focuses on tennis, basketball and running classics, all meticulously crafted in Italy using the finest materials available. The GV Special, Indoor, Suede, Clyde and Easy Rider models have been given a luxurious upgrade that reflects Italy’s renowned fashion heritage. The collection seamlessly blends Puma’s iconic designs with the unparalleled quality and craftsmanship Italy is known for.
To capture the essence of Italian culture, Puma chose the vibrant streets and piazzas of Naples as the backdrop for the collection’s campaign. The images show generations of Italian locals relaxing and playing while effortlessly styling the footwear in their own unique ways. This authentic representation of Italian life and style adds depth and character to the collection, making it more than just a showcase of exceptional footwear.
The launch of Puma’s made-in-Italy collection is split into three drops, each offering a selection of the featured silhouettes in striking colorways. The first drop, launched on July 27th, included the GV Special, Suede and Clyde in bold ‘Intense Red‘ and ‘Opal Blue‘ hues. The second drop, scheduled for August 3rd, will feature the Easy Rider and Indoor styles. Finally, the third drop, scheduled for October 19th, will complete the made-in-Italy package with the GV Special and Clyde.
©Photo: Puma
